How tradies get their first customers without an ad budget

By Yamate · Last updated September 2026

Message 20 people who already know you, and finish your Google Business Profile properly. That's what brings in a new tradie's first jobs — long before an ad budget would, and for the price of one evening, which is the one thing a brand new one man band has plenty of.

↓ Jump to the 14-day checklist

What actually brings in the first jobs?

Your existing network, told directly. Not a vague post hoping someone notices. An actual message to past workmates, family, neighbours and old bosses saying you are taking on work now. Most new tradies never say it out loud to the people most likely to send them a job.
A properly finished Google Business Profile. Free, and usually the first thing a customer checks before ringing. Real photos of finished work, a working phone number and a handful of reviews beat a half-set-up profile every time.

This isn't a hunch. When ServiceTitan surveyed 1,025 Australian tradies in 2025, 70% were still getting work by word of mouth and 76% through their own website or profile — both miles ahead of Google Ads (29%), email (24%) or SEO (17%) (ServiceTitan Australia Tradies Report, 2025). Here's the catch for someone starting out: you can't buy word of mouth, and on day one you have none of it. So you borrow it. The people who already know you vouch for you first, and their referrals become the word of mouth every other tradie is running on.

What do I say when I message people?

Short, specific, and one job you can name. Long explanations get skimmed. Something like this, sent one at a time rather than as a group text:

G'day Dave — I've gone out on my own doing [your trade] around [your suburb]. Just finished a bathroom reno in Kingscliff. If you or anyone you know needs a hand, I'm taking bookings from next week. Cheers, Sam — 04XX XXX XXX

Three things make it work. Name the suburb, so people know you are local. Name one finished job, so it reads as a working business rather than a hopeful one. Put the phone number in the message, so nobody has to go looking for it. Send it to 20 people in one sitting and expect a handful of replies, not twenty.

How do I ask for reviews without it being awkward?

Ask the moment a happy customer says the job's good — not weeks later when the moment's gone. Make the ask specific and easy: your review link sent by text right then, while you are packing the ute. Most people will do it if it takes 30 seconds and you ask while they're still pleased. "Leave us a review sometime" gets nothing.

Keep a photo of every finished job on the way out too. Before-and-after shots of one bathroom or one switchboard do more on a profile than any wording you could write, and they cost you ten seconds a job.

Why this compounds and ads don't, at the start. Every finished job becomes a photo, a review, and a customer who might refer someone. That is a growing asset. An ad stops producing the moment you stop paying for it — and early on there is usually no budget for it anyway.

Your first fortnight — tick it off

This is the whole launch. No ad budget, nothing to buy — just done in order. Tick as you go.

14-day launch checklist

For the fuller version — plain English small business advice rather than corporate marketing theory — Small Business Answers covers this ground for Australian small businesses generally.

Get quotes and invoices out fast while the reviews are fresh →

Yamate handles the quoting, invoicing, chasing and job records for solo tradies and crews, and shows your GST, tax and profit per job as an estimate as you go. It is not tax advice, it does not lodge your BAS, and you still lodge your own returns. Founder plan $19/mo if you sign up before 30 November 2026, $29/mo after; Company plan $59/mo for eight people, $15/mo per person after that. 30-day free trial, everything unlocked, no card needed. No lock-in, cancel anytime. Prices in AUD.

FAQ

Want the job before it is advertised? Homeowners post their problems in Who Do I Call? Australia, our free Facebook group. Answer one well and you are the tradie they ring. Join, help out, and put your business in front of the people asking.
Join the free group →

How do new tradies get their first customers?

Mostly through people who already know them — past colleagues, family, neighbours — plus a properly filled-out Google Business Profile so anyone searching locally can find them. Paid ads come later, once there's a track record and a budget.

Is a Google Business Profile worth setting up for a new trade business?

Yes, and it's free. It's usually the first thing a potential customer checks before calling. An incomplete or missing profile costs jobs to a competitor whose profile just looks more finished.

How do I ask customers for reviews without it feeling awkward?

Ask right after the job is finished and they're happy, not weeks later, and make it a specific, easy ask — a direct link sent by text. Most happy customers will if it takes thirty seconds.

What's the fastest way to get referral work as a new tradie?

Tell people directly that you're taking on new work. A short message to past colleagues and contacts costs nothing and often produces the first few jobs faster than anything else.

Getting found online — the ongoing habit, once the first fortnight's done Going out on your own How to quote a job Quote follow-up SMS templates

General information for Australian trade businesses. This page describes the position as read in August 2026.